CBD Packaging Designs That Appeal To Every Demographic

In recent years, we have seen tremendous growth in the CBD industry. Doesn’t it sound amazing to you that the substance that was only seen as a drug is now being recognized widely for its therapeutic benefits? CBD took off in 2018 when the US government passed a law legalizing CBD products under certain conditions, but still, this industry didn’t stop and became one of the fastest-growing industries in the world.

This tremendous growth doesn’t mean that this industry won’t grow more because stats show that this industry will be worth around $47 Billion by the end of 2028. This legalization also enabled other countries to take action, and many European countries, Caribbean countries, and Canada have legalized CBD products because of the therapeutic benefits they offer.

Considering the size of this industry, it has become almost an impossible task for brands, especially the new ones, to be noticed on the shelves because competition is that fierce. If this is the state of this industry at this moment, imagine for a second how competitive this industry is going to get in the next few years.

If you are a CBD brand finding it hard to get noticed by potential customers in this gigantic market, then you landed at the right place. Custom CBD packaging boxes can be a huge game changer, and in this blog, we will help you with how you can make the best out of your custom CBD packaging boxes.

Understanding The CBD Market Demographics

Before we dive deep into specific packaging designs, you need to know what is currently going on in the CBD market and what kind of customers you will come across. Since its legalization, CBD has made its way into many industries, and now you don’t have to be of a specific age to go out and buy CBD-based products. Here are some key demographics within the CBD market.

• Millennials

As you are a CBD-based brand, you must be aware of the fact that CBD became this famous because of its therapeutic benefits. Benefits like help with joint pains, certain kind of epilepsy, depression, anxiety, body aches, and many more really makes this certain customer base very curious about this substance. You can’t ignore these kinds of customers because they are an important demographic in this industry. These customers are health-conscious and are open to try alternative wellness products.

• Baby Boomers

The next type of customers you will encounter in this gigantic industry are the baby boomers. They are increasingly turning to CBD products to alleviate age-related discomforts and maintain their overall well-being. Their trust in CBD products relies heavily on more classic and mature packaging designs, and this customer base is growing rapidly, so you have to keep their interests in view while you design CBD retail boxes wholesale.

• Generation Z

These types of customers are pretty difficult to please with your packaging because they are young and evolve with time. They seek innovation and unique experiences, and they are environmentally conscious, which also influences their packaging preferences.

• Health Enthusiasts

These types of customers are probably the biggest chunk of this industry, and there is no age limit for these enthusiasts because they can be 16 or 60. However, they love CBD for what it brings to the table, but they prefer packaging that emphasizes purity and quality.

• Recreational Users

Last but not least, you will come across recreational users. These customers are more interested in the recreational use of CBD, and they prefer an approachable packaging design that doesn’t carry the stigma of traditional cannabis products.

Key Elements Of Appealing CBD Packaging

Now that you know about CBD and different demographics in the CBD industry, you must be wondering, how do I design the best CBD packaging for my brand? Well, this is what we are going to discuss now.

• Color Palette

The colors you choose for your packaging will hugely impact your sales and are more crucial than you think. If we talk about neutral colors like white, beige, taupe, gray, cream, or other, then they make a product look clean and pure which goes really well with health enthusiasts. Bright colors, on the other hand, can attract Gen Z and other young customers in this market.

• Typography

Typography on a CBD product or any other product is as important as any other key factor when it comes to the packaging. Easy-to-read and understand typography gives a clean and pure look to the product, which is great for older customers. On the other hand, unique fonts can attract younger customers because they are always on the hunt for something unique. Ensure that the typography on the labels for CBD oil bottles matches the interests of your targeted audience.

• Images

The image you use on your CBD packaging directly tells the customer a ton about your brand and your vision for your brand. The best types of images you can use are images related to health, wellness, or people leading a healthy lifestyle. Avoid using flashy pictures and pictures that don’t go well in the CBD industry.

• Sustainability

Our planet is going through a rough phase because of all the toxic materials that are being widely used, and the number of people who are concerned about the environment is increasing rapidly. Using eco-friendly materials and portraying it on your CBD packaging will send out a positive message and will encourage these customers to opt for your brand out of hundreds of brands that exist in the market.

• Clarity

Even though CBD is legalized in the US and many other countries, there still are many states in the US that have set strict rules on this product. These rules and regulations can vary from place to place, and customers will appreciate it if you give clear information about the product through your CBD packaging. This information can include the potency of the product, THC content, extraction method, and many more key points. This will ensure that both the customer and the seller stay safe from any legal action.